At some point in almost all my projects, I inevitably reach that point where all the design and development stages are complete, and all that’s left is to flow the content in (as is the case for most of our dailies) or add the content per the client/project-manager. As it comes to my own site’s redesign, the job of actually creating the content falls on only one person: me.

I shouldn’t dread writing content. As a web designer who cut his teeth during the all fluff, no content days of the early nineties, I should embrace content creation.

But it sucks. I hate it.

It brings back memories of staying up late, some Sunday night during the school-year, on a research paper that I should’ve written a long time ago. My biggest worry, however, is that after reaching the end of the design/development process I become lazy, and those 2-3 case studies I meant to write turn into lazy, short snippets. The fact that I’m writing this entry now is reflective of my deep-seeded procrastination.